Marketing Your Business Archives - Page 16 of 21

How To Get Full Source/Medium Referring URL

Once in awhile I’ll be looking at our traffic report in Analytics and notice a blast of traffic to us from a site that I haven’t seen before. Unless that traffic is coming from the referring site’s homepage, there really isn’t a great way to see where it’s coming from. This is especially discouraging if the traffic isn’t converting at a high conversion rate. I want the opportunity to learn how we’re being linked to, reach out to the site owner and discuss ways to improve the conversion rate.

Article By: A2 Marketing Team | April 29, 2015

Barnacle SEO For Small Business Marketing

Marketing Your Business

If you think of the one keyword you would like your website to rank well on, do you rank on the first page in the search engine rankings for that keyword? I would guess 99% of us would say we don’t rank for that keyword. That’s because it’s probably very competitive and there’s only 10 spots on the front page. The majority of the sites linking in the top page are probably quite a bit larger than your site. If you’re tired of being outranked by those huge sites with SEO budgets that likely exceed what your site generates in an entire year, you may want to try Barnacle SEO.

Article By: A2 Marketing Team | April 2, 2015

Google’s New Mobile Ranking Criteria

Drupal

This week Google announced new mobile based criteria which will affect your search result ranking for users searching from a mobile device. This makes sense, Google wants to return higher quality mobile pages to users on mobile devices. But it means if pages on your site aren’t responsive or the responsive design doesn’t meet Google’s criteria, you may see those pages drop in the results.

Article By: A2 Marketing Team | March 26, 2015

Get Your Sites Ready For These Google Updates

Marketing Your Business

Google is constantly tinkering with their algorithm. They update it over 500 times per year on average. Many of their updates are pretty minor. However over the course of the past few weeks, Google has two very important algorithm updates that you’ll want to make sure you’re prepared for.

Article By: A2 Marketing Team | March 25, 2015

Is It Time To Stop Link Building?

Marketing Your Business

We’ve been warned about the potential dangers of link building schemes for years. Most site owners are well aware of the threat of having their website blacklisted by Google and avoid such schemes. Natural, white hat link building is still OK, isn’t it? According to a recent Google+Hangout, it sure sounds like Google is telling us that link building should be avoided.

Article By: A2 Marketing Team | February 25, 2015

How To Fit Social Media Into Your Hectic Schedule

Marketing Your Business

Why is social media so important? The answer could be a separate blog post, but in short, it’s the language of today’s consumers. Social media gives your business a quick and direct line of contact to your customers and target market.

Article By: A2 Marketing Team | January 28, 2015

The Growth Of Mobile Search Ad Spending

Marketing Your Business

Is your website mobile ready? If not, you’re certainly behind the times according to a new report by eMarketer. They are reporting that 2015 will be the first year that mobile ad spending will surpass traditional desktop/laptop digital ad spending. eMarketer is speculating that digital ad spending on smartphones and tablets will increase to 50.1% of the total spend, up from 38% in 2014 and just 25% in 2013. They speculate that the trend will continue, with mobile ad spends raising to 77% of the total spend in 2018.

Article By: A2 Marketing Team | December 18, 2014

Make Sure To Accurately Measure Your Conversion Rate!

Marketing Your Business

Google Analytics is a great tool. We use it at A2 Hosting and it’s something that I look at everyday. However like any tool, it isn’t perfect and there are stats that you shouldn’t necessarily take for granted. One of those stats, and it is an important one, is your conversion rate.

Article By: A2 Marketing Team | November 7, 2014